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After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016 >From Apartments.com to Samsung By Kristina Monllos Earlier this week, Samsung debuted three ads featuring rapper Lil Wayne. The spots, which also feature Wesley Snipes, are only the second major advertising campaign that the entertainer has appeared in.
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PSAs Are Speaking More Openly About Sexual Violence and Consent Than Ever With everything from celebrities to dancing genitals By Katie Richards Five years ago, a PSA addressing sexual assault showed a girl's legs on the bathroom floor, her underwear down to her ankles. The tagline: "She didn't want to do it, but she couldn't say no."
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Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands High-end marketers lag behind in digital By Lauren Johnson Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital ...
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Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New' Robot chef Alexa is dishing out new recipes By Marty Swant Quaker has a new robot chef and her name is Alexa.
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Little Big Shots Draws 14.8 Million Viewers, and NBC Looks to Cash In With Advertisers 6 episodes left to woo new brands By Jason Lynch NBC is used to dominating broadcast ratings on Sunday nights, but it usually only happens during football season. The network's Sunday fortunes routinely dry up once Sunday Night Football signs off for the year.
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How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing Brand exec Cynthia Erland lays out the strategy By Kristina Monllos American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.
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Ad of the Day: Spike Lee, Charles Barkley and Samuel L. Jackson Are on the Road Again Capital One's star trio returns for the Final Four By David Gianatasio In a fresh series of Capital One ads from DDB Chicago that broke over the weekend, Spike Lee, Samuel L. Jackson and the newly minted Round Mound of Sit Around (aka Charles Barkley) hit the highway ...
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