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After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen The next phase of the 'Strength Has No Gender' campaign By Robert Klara Barrel-chested hunks have long been the workhorses of the branding realm. Some--Mr. Clean, the Marlboro Man--were born on the drawing boards of postwar Madison Avenue. But as recently as 2010, with "The Man Your Man Could Smell Like," Old Spice proved that pecs and biceps never quite go out of fashion. That is, until they...
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People on Twitter Have Mixed Emotions About Netflix’s 13 Reasons Why Series centers around bullying and a teen's suicide By Sami Main 13 Reasons Why, one of Netflix's latest original series, is a teen drama for a new generation. Focusing on a teenage girl's suicide and the circumstances that led to her decision, 13 Reasons Why is comprised of 13 hour-long episodes, and some fans are already asking for a second season. The first season debuted on...
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This Polyglot Makes Brand Messages Work In Every Language Richard Simcott helps marketers connect with consumers worldwide By Kristina Monllos Figuring out how a brand should interact with consumers on social media across the globe isn't possible if you don't understand the language--or languages. And, as more and more major brands insist on global messaging that works on a local level, making sure those messages translate has become crucial for agencies. That's exactly what Richard...
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BBDO Atlanta Makes Its First Big Hires Under New Creative Leadership Brings on a group creative director and head of integrated production By Erik Oster The Atlanta office of BBDO has boosted its creative ranks with the arrivals of Craig Miller as group creative director and Marc Calamia as head of integrated production. The latter is a newly created position at the agency. Miller and Calamia will both report to chief creative officer Robin Fitzgerald, and theirs are the first...
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Facebook Promises to Improve Controls After Man Livestreams Murder The company called it a 'horrific crime' and provided a time line By Marty Swant A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no place on Facebook and...
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Bustle Digital Group Is Buying Elite Daily Daily Mail previously acquired the site in 2015 By Sami Main After two years of ownership, Daily Mail is selling Elite Daily to Bustle Media Group. BMG includes the women-focused Bustle.com, as well as Romper, a site focused on millennial-aged parents, but with the acquisition comes a new name: Bustle Digital Group. The combined reach will grow from 50 million monthly unique visitors to an expected...
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How CBS and Survivor’s Producers Handled the Outing of a Transgender Contestant Zeke Smith worked with the network and GLAAD to share his story By Jason Lynch Even in its 34th season, Survivor is still capable of some jaw-dropping twists. And one of the show's biggest came during Wednesday's episode of Survivor: Game Changers, in which Jeff Varner, who was frantically trying to avoid being eliminated during the Tribal Council, outed fellow contestant Zeke Smith as transgender. The context around that shocking...
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