Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews. | | |
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howdy! | | | | | AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice. | | |
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| | | | | A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models. | | |
howdy! | | | | | While ad spend on Pinterest might be low, momentum among buyers is building. | | |
| | | | | Dun & Bradstreet’s ability to execute B2P marketing relies on control, adaptability and seamless integration. By building its strategy around composable identity, Dun & Bradstreet can work directly within its own data infrastructure, avoiding inefficiencies. | | |
howdy! | | | | | Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation. | | |
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| | | | | Some agencies are turning to a flexible partner model to scale digital media services efficiently while maintaining independence. | | |
howdy! | | | | | The Trade Desk’s Jeff Green discusses ad tech’s big issues. | | |
howdy! | | | | | With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches. | | |
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