After starting out with audience segments built using Forbes’s website, Forbes One now draws on 70 different data sets.
| After operating it quietly for much of 2020, Forbes is looking to make a big push for ForbesOne, the business publisher’s first party data platform. Leadership hopes ForbesOne can help insulate Forbes from the revenue crunch coming with the end of third-party cookies. But there are also hopes the visibility and insights available from ForbesOne can be used across the organization: A product manager might use the way people consume Forbes content before and after virtual events to change the experience future attendees get, or an editor might use content consumption reports to inform future coverage or distribution strategies. Read more below. After starting out with audience segments built using Forbes's website, ForbesOne now draws on 70 different data sets. For Digiday+ members, in 2021, much of networking will remain virtual via industry events as well as on apps like Clubhouse or on Twitter's Clubhouse-like feature Spaces. In the latest episode of the Digiday Podcast, the election may be over, but there remains a pandemic, a racial reckoning and a climate crisis for news organizations like CBS to cover. ESPN doubled the numbers of writers exclusive to ESPN+ in hopes of converting more people into paying subscribers. Sen. Amy Klobuchar's antitrust bill would give the agencies overseeing antitrust cases a cash infusion and create a new FTC division to help the agency understand complex markets in tech and beyond. Other things to know about Next week: From retaining subscribers to the power of audio, we’ll go deep on what’s ahead for publishers in 2021 and beyond at the Digiday Publishing Summit Worldwide LIVE. See what else we’ll be covering and secure your spot today. Publishers and advertisers: In this new live virtual event on March 16, at 1 p.m. ET, learn how immersive on-site content is cutting through the noise. Sponsored by Celtra. Supply path optimization exercises can be long, involved processes with dizzying amounts of data — but they always offer the promise of improving advertisers’ performance. Sponsored by Sharethrough. | | |
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