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Wards Intelligence Sales Report

Affordability Front-and-Center in March U.S. Light-Vehicle Sales Gain

Combined market share of non-luxury small cars and small and midsize CUVs increased to 42.1% in March from same-month-2023’s 36.5%. Thanks to that boost, total deliveries in March increased year-over-year despite a decline in sales of all pickups, SUVs, vans, midsize cars and luxury-priced cars. The trend was largely true over the entire first quarter, as deliveries of more affordable vehicles led the three-month period to a 5.1% year-over-year gain.

 

Combined market share of non-luxury small cars and small and midsize CUVs increased to 42.1% in March from same-month-2023’s 36.5%. Thanks to that boost, total deliveries in March increased year-over-year despite a decline in sales of all pickups, SUVs, vans, midsize cars and luxury-priced cars. The trend was largely true over the entire first quarter, as deliveries of more affordable vehicles led the three-month period to a 5.1% year-over-year gain.

U.S. Light Vehicle Sales, March 2024

U.S. light vehicle sales for March 2024 presented in interactive Excel tables and charts. Expandable reports highlight results by Company, Source, Segment, Model Line and Power Source by units or market share. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable flat file to query or export to external reports.

 

U.S. light vehicle sales for March 2024 presented in interactive Excel tables and charts. Expandable reports highlight results by Company, Source, Segment, Model Line and Power Source by units or market share. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable flat file to query or export to external reports.

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