How Google’s changes, savvy consumers, and small players are changing the game
Hi John, Affiliate marketing has gained traction with marketers thanks to connected TV, commerce media, and other factors. But variables like Google updates that impacted traffic and more sophisticated users have strained some publishers. In an exclusive analyst report and webinar, EMARKETER’s senior analyst Max Willens shares what will drive the next phase of affiliate marketing growth. Download the analyst report, “Affiliate Marketing 2024: As Google Shifts, A Schism Forms Between Data Haves and Have-Nots.” Watch the on-demand webinar, “How to Make the Most of Affiliate Marketing: Trends and Challenges.” Made possible by Awin
