How players are tapping into increased targeting and personalization capabilities
| | | Hi John,
Affiliate marketing is moving beyond its reputation as a bottom of the funnel tactical marketing channel, becoming a tool marketers can deploy in more places and use cases.
Here’s what the data tells us: Affiliate marketing will experience double-digit ad spending growth in 2025 and 2026, according to EMARKETER forecasts. That growth will be partly driven by surges from smaller, relatively new category entrants. A growing number of affiliate players are offering increased ad targeting, personalization, and customization opportunities.Discover the key drivers of affiliate marketing growth in our analyst report, “Affiliate Marketing 2024: As Google Shifts, A Schism Forms Between Data Haves and Have-Nots.” |
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| Sincerely,
EMARKETER
Made possible by Awin. |
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