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Advertising May Have a Gender Problem, but 10 Major Agencies in California’s Capital Are Run by Women How females dominate the creative community in Sacramento By Sami Main For those working at ad agencies in sprawling metropolitan cities across the country, the narrative generally tends to be that men, more specifically white men, dominate the top rankings within creative shops. Women hold only 11 percent of all creative director positions in the business, according to The 3 Percent Conference. But take a trip...
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Q&A: CEO Lynn Power on Gender and Diversity at JWT After the Big Lawsuit And how the internal and external perceptions of the agency differ By Kristina Monllos Adweek: What are you doing to encourage diversity and gender equality at JWT's New York office? Lynn Power: We talk a lot about diversity as a business driver--also because our world today, sadly, is more divided than ever and it's important to recognize that it's not just about what we think about in New York...
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Infographic: Most Millennial Women Value Entrepreneurship, but They Also Prioritize Family 83% want to own their own business, while 55% work on a 'side hustle' By Emma Bazilian Whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace. "Women can put family and company culture first but still manage to save more, and do more, with the money they are given," explained Jaclyn Johnson,...
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This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10...
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How This Portland-Based Full-Service Shop Makes Ecommerce CEOs Happy R2C Group helps build brands like Leesa, Peloton Cycle and Texture By Kristina Monllos In 2004, Portland, Ore.-based husband and wife Tim O'Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot between their businesses, too. The merger resulted in the creation of R2C Group, an independent agency that specializes in direct response TV marketing...
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Ancestry.com’s $100 Million Agency Search Leads to Droga5 Shop will lead an integrated summer campaign By Erik Oster Popular family history and consumer genomics tool Ancestry.com has selected Droga5 New York as its lead creative agency after a review, as the brand seeks to stay ahead of competitors such as 23andMe, whose advertising is handled by Arnold New York. Droga5 will also be tasked with leading an integrated agency team on an integrated...
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Independent Agency Periscope Expands to Chicago With Acquisition of Analytics Firm Anthem Marketing Minneapolis shop opens its second U.S. office By Patrick Coffee Minneapolis creative agency Periscope--one of the five largest independent networks in the U.S.--made its first acquisition, buying Chicago-based analytics and strategy firm Anthem Marketing Solutions. Details of the deal were not disclosed. Moving forward, the headquarters of the latter business will become Periscope's fifth office and second in the United States (it has additional operations...
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