Building a better buyer journey using behavioral data
| The people who use AI the least (C-suite types) are the ones who most expect it to take away jobs from people. That’s one take away from a survey of marketers’ use of AI. Why is it that the people who use AI the most (a/k/a you) don’t see that happening any time soon? Because you know what it’s good at and what it isn’t. It’s good at automating things, finding patterns and generating ideas to brainstorm. It’s not good at being human. Liz Wilcox has tips on how to use AI for email marketing and copywriting without losing the human touch that makes it work. If you have just a few minutes today, consider taking the MarTech Replacement Survey. Thank you so much! Constantine von Hoffman
Managing Editor | | |
|
| Email marketing buyer’s guide | | | Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. | | |
|
| B2B marketing | | | Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results. | | |
|
| Digital advertising | | | The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. | | |
|
| Ecommerce | | | Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. | | |
|
| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
|
| Retail media networks | | | Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. | | |
|
| Marketing artificial intelligence (AI) | | | Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. | | |
|
| MarTech webinar | | | The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. | | |
|
| Marketing management | | | Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. | | |
|
| Free online event | | | An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! See what’s in store | | |
|
|
|
