Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy.
| Tighter data protection regulations and the privacy agendas of the browsers are putting pressure on certain kinds of ad-targeting techniques while others -- like contextual targeting -- are being rejuvenated. Google and Apple are instituting data privacy steps that are sending ripples across the advertising ecosystem. Read more below. Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy. Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. Eos, the skin care brand best-known for its egg-shaped lip balm, is adding new products to its portfolio and using a video campaign to reintroduce the brand to consumers. Other things to know about USA Today Network chief product officer Kris Barton will join Digiday president and editor-in-chief Brian Morrissey for a live recording of the Digiday Podcast at our next Digiday+ member event. Subscribe now to RSVP for this exclusive evening in New York City on Sept. 10. Countless marketing initiatives revolve around the launch of a new website, yet sites constantly launch late and over budget. From technology to organizational structure, teams need to know the best tactics for keeping these launches on track. Sponsored by Pantheon | | |
|
howdy! | Sponsored by Vox Media | | Survey: How does your company manage its online content? | | We want to know more about the tools your company is using to post and update content online (aka your CMS). In this short survey, we'll explore how those tools are performing, and how they could work better. You’ll get a $5 Starbucks gift card upon completion. | | |
howdy! howdy! howdy! howdy! |
| Brands in Culture | | Hint’s Kara Goldin: ‘It’s not all about Facebook’ | | On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. |
|
