Advertisers won't leave YouTube unless the audience leaves. Which they're not.

Buyers say they won't leave the embattled platform unless the audience does

Including an expanded branded content studio and several new staffers

The division shutters on June 24

Earlier attempts were shuttered because of transparency issues and iTunes violations

'It's as much brand building as it is consumer building'

'It has to feel seamless,' which means no deals with Nair

There needs to be a combined effort of people, processes and tech

The company rebranded itself this year as an 'audience solutions partner'

The consultancy's team on the ground will analyze the trends