Advertisers further probe ad buying transparency on YouTube

Also: DoubleVerify's in-game ad play to win over brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Advertising trade organizations have opened dialogs with Google over disputed claims made in a bombshell report last month.

July 27, 2023

Advertisers further probe ad buying transparency on YouTube, despite platform's protestations One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Additional coverage: Although some measurement tools have already been available for in-game advertisers over the past year, some observers believe DoubleVerify's entry into the market could help win over brands that have been wary about using in-game ads to reach the gaming audience. As Hollywood's actors' and writers' strikes continue, media agencies and experts expect to see the impact across retail media, influencer marketing and CTV inventory. Digiday+ Research checked in with publishers on how their revenue and staffing is shaking out as the second half of the year really gets going. It turns out that while the last 12 months weren't the best for media companies, publishers expect that things are looking up for the next 12. As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones. More in this Digiday+ Media Briefing. Other things to know about To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. Produced in partnership with Marketecture. To make their data work harder and smarter, brands, agencies and publishers are making data enhancement and data analytics integral parts of their campaign planning processes. Sponsored by Wiland. AI is helping publishers identify optimal evergreen content to increase referrals and build consistent traffic streams. Sponsored by True Anthem. Top Stories Brand Safety Advertisers further probe ad buying transparency on YouTube, despite platform's protestations Advertising trade organizations have opened dialogs with Google over disputed claims made in a bombshell report last month. howdy! Gaming & Esports DoubleVerify to support in-game ads to win over brands' budgets for the channel Although some measurement tools have already been available for in-game advertisers over the past year, some observers believe DoubleVerify’s entry into the market could help win over brands that have been wary about using in-game ads to reach the gaming audience. Sponsored by Wunderkind Why optimized online experiences rely on understanding consumer preferences Brands are optimizing their website and owned channels to ensure shoppers will encounter the items they’re most likely to purchase. Advertisement howdy! Business of TV Here are three ways the Hollywood strikes will impact the TV business from the media buyer's perspective As Hollywood’s actors’ and writers’ strikes continue, media agencies and experts expect to see the impact across retail media, influencer marketing and CTV inventory. Sponsored by MNTN Virtual forum: TV advertising strategies in 2023 Join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN discuss what strategies advertisers have utilized across TV in 2023 and what they expect to do in the coming year. howdy! Strategizing for the Future Digiday+ Research: Publishers are optimistic about revenue and hiring in the back half of the year Digiday checked in with publishers on how their revenue and staffing is shaking out as the second half of the year really gets going. It turns out that while the last 12 months weren’t the best for media companies, publishers expect that things are looking up for the next 12. Advertisement Sponsored by Piano Report: How publishers’ data management offerings and relationships are evolving As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. howdy! Subscriptions Media Briefing: The case for, and against, paid subscription trials As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones. howdy! Life Beyond the Cookie Research Briefing: Small publishers worry less about measurement than larger publishers In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks. All Latest Stories

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