Demand for technology that allows advertisers to innovate faster and deliver more targeted ads is growing in the M&A space.
| The slump in optimism around ad tech and mar tech businesses hasn’t been enough to deter a growing number of advertisers. So far this year several high-profile advertisers have swooped for companies that sat on the periphery of the ad tech and mar tech sectors. McDonald’s bought personalization platform in March, Walmart snapped up ad tech startup Polymorph Labs to deliver more relevant ads to online shoppers in April, Nike bet on predictive analytics company Celect in August; travel startup OYO Hotels and Homes-bought Danamica, a Copenhagen-based startup that specializes in dynamic pricing through machine learning in September; and the same month, MasterCard cut a deal for customer data platform SessionM. Read more below. Demand for technology that allows advertisers to innovate faster and deliver more targeted ads is growing in the M&A space. For years, link decoration has been used to track referrals. Apple's concern: Companies have been using link decoration to side-steps Apple's privacy-focused plans to rid the web of persistent tracking. It seems like publishers are finding it easy and simple enough to make Amazon Flash Briefings. The harder part is making sure people know they exist. The focus of Delish's digital growth strategy is now on search, to incorporate content that was specifically tailored to answering keyword searches and inquires. Other things to know about Leaders from The Dodo and the PGA Tour have been added as judges for this year’s Future Leader Awards. See who else will be on the panel, check out deadlines and more here. The death of third-party cookies is dramatically affecting behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience. Sponsored by Permutive. | | |
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