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Advertisers Can Now Add Website Links to Snapchat Lenses and Filters This could help brands track sales By Lauren Johnson Snapchat is adding a feature to its ads that will allow brands to direct consumers to websites after playing with a sponsored lens or filter. Dubbed context cards, the feature launched last month and lets users view more information about a Snap tagged with a location. Swiping on a Snap geo-tagged with a location pulls...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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