Plus, 5 tips to get more value from your tech stack
| Good morning, Marketer, and how will content creation change in the near future? Kim Davis reports from Adobe Summit about new AI-powered tools that will ramp up creation. Creators were made a priority at the event when Adobe CEO Shantanu Narayen called for global standards to ward off AI infringements on creative work. As AI tools help make it possible for more content to be made, this will likely become a bigger issue. Working with these emerging technologies is one topic that will be discussed next week at The MarTech Conference, March 28-29. Pick up your free pass right here. Chris Wood,
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| At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI. Read more | | |
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| To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Read more | | |
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| Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. Read more | | |
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| Today, a sophisticated system for managing product information is more valuable than ever. Join our upcoming webinar and learn how to unlock the value of your data. Register here! | | |
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| Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. Read more | | |
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| Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Read more | | |
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| Learn which ads scored big in 2023’s Big Game. Read more | | |
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| While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Read more | | |
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| Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more — online March 28-29 at MarTech. No expense reports. No travel headaches. No time out of the office. Register for free | | |
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