| Every part of a business is marketing, but only marketers seem to know it. Customers quickly notice a difference between what a company does and what it says. That difference can be in anything: signage, store management, packaging, product quality or customer service. Adobe has marketed Firefly as an ethically trained AI image solution, safe for enterprises to use. However, as the company recently admitted, up to 5% of the training images came from questionable sources. We have a deep dive into why this is a legal problem for marketers using it and for Adobe. Constantine von Hoffman,
Managing Editor | 