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| Top Stories |  | | Ivy Liu |
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| | | | | Early partners that will soon start using the new “Content Credentials” label include Microsoft, Publicis Groupe, Lecia and Nikon. | | |
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howdy! | | | | | Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix. | | |
| | | | | To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors’ strike is resolved. | | |
| | | | | Teams are reevaluating the skills and responsibilities needed to drive new post-omnichannel strategies. | | |
howdy! | | | | | Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. | | |
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| | | | | Beyond display ads, challenges with fragmentation and user IDs apply to a prized channel among digital advertisers: connected TV. | | |
howdy! | | | | | Amid ongoing strikes, advertisers like JCPenney consider alternative broadcast channels. | | |
howdy! | | | | | Retail executives plan to bump up their tech spending by 34% over the next three years, particularly in automation, analytics and AI. | | |
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