Adidas denies claims in employee letter on diversity; The crisis lifecycle; How stances on race impact trust; and more

DAILY SCOOP

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.

CRISIS COMMUNICATIONS

Incorporate the crisis lifecycle into your communications

Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.

CRISIS COMMUNICATIONS

Edelman report: How stances on race are impacting trust

The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.

CRISIS COMMUNICATIONS

In times of crisis, put your chief executive front and center

Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily will recognize the most creative content assets and campaigns. Submit your work by July 24.

MEDIA RELATIONS

PR pros need more than political correctness to survive

Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.

BRANDING

How Wyndham Destinations changed tactics during the COVID-19 crisis

The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.

DAILY SCOOP

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs

Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.

PR DAILY AWARDS

How the PR industry has changed in the past 25 years

Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.

CRISIS COMMUNICATIONS

7 timeless tactics to mitigate PR crisis damage

Strategize around your dealbreakers, plan for the worst, and learn how to apologize.

RAGAN AWARDS

Don’t miss this Friday’s entry deadline

Enter your outstanding PR, marketing and communications campaigns and initiatives into Ragan’s 2020 PR Daily Awards. The entry deadline is June 19 at 11:59 p.m. Central time.

DIVERSITY AND INCLUSION

Simple steps everyone can take to begin engaging the black community

Make it more than a moment—make it a movement.

DAILY SCOOP

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.

CRISIS COMMUNICATIONS

How to address the negativity behind the question

As leaders face difficult facts in a crisis, it’s important to revisit these essential tips on how to answer tough questions, from reporters and stakeholders alike.