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Study Projects Addressable TV Advertising Will Double by 2018 Marketers can reach specific demographics By Jason Lynch All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018, according ...
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How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends Because 'your social page is the new homepage' By Sami Main On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago."
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Why the Creator of Drunk History Is Obsessed With Bad Crime Reenactments Derek Waters on how he decides which stories to tell By Emma Bazilian Specs Name Derek Waters Age 37 Claim to fame Creator and star of Drunk History (Tuesdays at 10:30 p.m. on Comedy Central) Base Los Angeles Twitter @derekwaterss
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James Corden Eats Foraged Moss and Designs a 3-D Printed Car in Chase's New Video Series Campaign explores the future of travel By Christine Birkner James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3-D-printed cars in a new campaign for Chase Sapphire.
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How Julia Child Talked Lidia Bastianich Into Hosting Her Own Cooking Show Author and chef talks season 4 of Lidia's Kitchen on public TV By Michael Bürgi Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69 Twitter: @lidiabastianich
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How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral Matt Bellassai goes from BuzzFeed to getting buzzed By Sami Main Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.
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Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows Should boost the platform's revenues By Christopher Heine Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in ...
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