Ad Tech's Identity Crisis Worsened by the Pandemic

The industry was already in flux preparing for a cookieless landscape, but then the pandemic hit and left ad tech companies with a smaller workforce to try and figure out what the future looks like.

In other news, supply-side platforms are taking extra precautions to assure publishers they'll be paid, Dow Jones will soon have a new CEO and actor Ryan Reynolds (and now mobile service owner) made a commercial that some say is funny.

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He was previously publisher and evp of Barron's Group.

Media owners want to avoid the impact of another sudden DSP bust, just as ad spend is plummeting.

New features for pages were added with Covid-19 in mind.

Ryan Reynolds bought the budget carrier in November.