Marketers hope to solve the ‘mind-numbing complexity’ of ad tech but transparency is a tough nut to crack.
| Marketers are attempting to take back control of their online advertising operations facing growing challenges, including increasing pressure from procurement departments requiring them to demonstrate just how their ad dollars are generating new business. As brands continue to migrate their media spend from offline to online channels, marketers are turning that spotlight on ad tech. Read more below. When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers' have experienced since the start of 2022 and what they signal for the rest of the year. In Graphic Detail: CMOs have long journeys ahead in transforming their businesses. Ad tech comes under the microscope as marketers evolve their media mix. From our sister site, WorkLife: In the long term, are enhanced perks and benefits really the answer to keeping people happy at work — and are they what employees really want? How companies are rushing to offer remote job roles for refugees from Ukraine and other countries in crisis. Why poor coordination and communication are undermining hybrid working models and making staff miserable. Other things to know about Join us in Palm Springs May 4-6 at the Digiday Programmatic Marketing Summit for a deep dive into the rapidly changing programmatic marketing landscape and hear from execs at Direct Agents, Publicis Imagine, and Quigley-Simpson. Brands, we want to know: How much of a priority is social commerce within your e-commerce strategy? And how are you shifting internal resources and external partnerships to improve your social commerce and fulfillment strategy? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Flowspace. Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. Sponsored by AdColony. | | |
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