The survivor’s guide for ad tech and mar tech entrepreneurs.
| We put together this survivor’s guide for ad tech and mar tech entrepreneurs. Additional coverage: It's only a month into Q4, but media execs are already declaring that it "sucks." More in this Digiday+ Media Briefing. German firm 4screen is working to get into carmakers through their interactive in-car screens to dominate the still-small in-car advertising space. As influencer marketing grows up, new terminology becomes standardized. In this explainer, we cover WTF is influencer allowlisting. In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy. Figuring out how a company tackles corporate social responsibility means a lot to Gen Z, and it might even be at the top of this generation's checklist. Listen to episode three, season two of "The Return" podcast. Other things to know about Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. Sponsored by BlueConic. As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched. Sponsored by Pathlabs. To resolve the issue of many DSPs not using identifiers that are compatible across various technologies, advertisers are focusing on tech rooted in an audience-based model. Produced in partnership with Marketecture. | | |
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