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| NewFronts | May 01, 2017 | | Your daily dispatch from the DCNF |
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The New York Times Is Using the ‘Truth’ to Pitch Itself Against Facebook and Google One exec touts its content as safe for brands By Lauren Johnson If you thought The New York Times' ad campaign featuring the tagline, "Truth. It's more important than ever," has been all about defending itself against President Trump's "fake news" attacks, think again. Facebook and Google are also in the Times' crosshairs. "We believe that we've got a very credible story, not just about the importance...
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Bloomberg Is Creating an Ad-Supported Interactive News Network Just for Twitter The a 24/7 news channel, launches this fall By Chris Ariens Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap...
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Marketers Need to Answer These 3 Questions Before Launching a Video Strategy How to prepare for a mobile-first world By Matt Derella Today, people instinctively turn to their phones and expect content to appear instantly, in just the right format. More than ever, that content and format is video. There are eye-popping numbers behind this trend. According to Cisco, video will make up over 75 percent of the world's mobile data traffic by 2020. With this acceleration...
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Awesomeness’ NewFronts Presentation Focuses on Gen Z, Just Like Its Content Strategy TV shows, Netflix movies and mom-centric content By Sami Main Since Awesomeness launched five years ago, its goal has been to go wherever Gen Z goes--and that means being on every digital platform and social media space. Its recent study showed that 55 percent of the generation prefers to connect through social networks, and 71 percent stream their favorite shows. To that end, Awesomeness plans...
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At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month The streaming service is also doubling its original content output By Jason Lynch In what Hulu svp of advertising sales Peter Naylor calls a "fortuitous" bit of timing, The Handmaid's Tale made its critically acclaimed debut just a week before Hulu's NewFronts presentation on Wednesday morning, where execs will be touting the drama's instant breakout success to buyers and clients. But that's just one of several big swings...
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What One Media Agency Exec Wants to See From 3 Highly Anticipated NewFronts Presentations Looking at YouTube, Hulu and Twitter for answers By Charlie Fiordalis Doing well on the SATs is all about problem solving strategies. For example, when taking the test, it's critical to form an idea of the answer before looking at the multiple choice options. The best way to avoid the distraction of incorrect, trick options on the exam is to have plausible answers top-of-mind acting as...
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From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts An insider's look at the 6th annual event By Sami Main With 37 digital publishers presenting everything from new content packages to insights into their audiences' habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the...
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