It was supposed to be a bit of fun with nothing more on the line than bragging rights, but it appears brands and agencies are taking Adweek's Marketing Moments of the Year bracket QUITE seriously.
CMOs have emailed me demanding recounts, celebrities have asked to be tagged, and even the co-founder of Calm seems fired up.
So if you haven't checked it out yet, now's a good time for you to take a look at our bracket and start rallying support for your favorites.
Please keep in mind that winners are determined by the total number of votes they receive on Twitter and Instagram, which has led to some fascinating upsets once the final counts were tallied. But also, if you're not following Adweek on Instagram and TikTok, what are you even doing with your life?
So which upsets have we seen so far?
Well, Moldy Whopper from Burger King was out in Round 1, losing to peanut butter brand Jif's fun rebranding as "Gif" in partnership with Giphy. That's a bit surprising, given Moldy Whopper's dominating run across the awards show circuit this year.
Ocean Spray's viral fame on TikTok amid the Dreams phenomenon also failed to make Round 2, falling to Droga5's fascinating ad for Hennessy about international chess grandmaster Maurice Ashley.
Even Ryan Reynolds, the Achilles of modern marketing, took a hit in the heel, with his Mint Mobile ad starring Rick Moranis losing in Round 1 to the Wisconsin Democrats' Princess Bride reunion fundraiser.
What will happen next? The only way to know is to watch—and vote!
David Griner
Creative and Innovation Editor, Adweek
[email protected]
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