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This New Mattress Can Easily Handle the Crazy, Kooky Lives of Millennials PMH introduces Sleep Number's 'It' bed By David Gianatasio Do millennials ever sleep? Aren't they awake 24/7, constantly doing rad things and making the world better place? Well, they probably need to catch some Zs every now and then. So, Sleep Number targets this young-adult cohort in a cross-platform campaign developed by Peterson Milla Hooks. Ads introduce the "It" bed, a mattress system where...
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Q&A: Former Ad Exec Behind ‘Chasing Coral’ Says the Ad World Can Help Solve Climate Change Richard Vevers on gaining support through positive messaging By Kristina Monllos Richard Vevers worked in agencies for 10 years--shops in London and Australia including Proximity, Publicis and IMP--before he'd had enough. He left to become an underwater photographer and shortly thereafter ended up founding a not-for-profit organization called The Ocean Agency. Vevers stars in a new documentary, Chasing Coral, which won the Sundance Audience Award for...
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