| | | | | Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption Functional fun from BBDO By David Gianatasio Pedigree adopts Facebook's masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand's "Feed the Good" initiative. Developed by BBDO New York, the "Adoptable Mask" push supports National Adopt a Shelter Dog Month and boasts pooch-face camera-effect overlays for users to fetch and share. Of course, Pedigree...
Read more » | | | | | | | | | | | Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize Another PR avenue for Kickstarter darling Filippo Loreti By Tim Nudd Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to...
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