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Nike Writes an Ode to Mo Farah’s Smile and Sweat on the Eve of His Retirement W+K adorns runner in the 'glory of the final mile' By Gabriel Beltrone Nike is celebrating Sir Mo Farah's contributions, and sacrifice, with a powerful bit of poetry. A new ad from Wieden + Kennedy London takes a look at the star runner's grueling training program, pairing footage of ice baths and treadmill grimaces--familiar scenes in sports ads--with a fresh spoken-word piece (by London's George the Poet), all... Read more » |
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The Builder From Clash of Clans Has Jumped Out of the Game and Built a Statue in Brooklyn Giant likeness of P.E.K.K.A. doubles as a phone charger By Tim Nudd Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it's gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations.... Read more » |
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