| | | | | NBA 2K’s New Star-Studded Ad Goes Beyond the Court and Deep Into the Neighborhood CP+B L.A. takes its game to the streets By David Gianatasio Won't you be my neighbor, Kyrie Irving? How about you, Paul George and Isaiah Thomas? Would you be mine? Could you be mine? Those three big-time ballers, plus seven more NBA stars, pop up around an otherwise typical city neighborhood in CP+B L.A.'s fun launch film for the latest version of NBA 2K, which drops...
Read more » | | | | | | Promoted Content by AdColony | | |
| | | | | | | | Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success DigitasLBi work earns Adweek’s top honor for creative innovation By David Gianatasio In the fall of 2015, Whirlpool launched a pilot program in Fairfield, Calif., and St. Louis that put a whole new spin on the concept of wearables. We're not talking about internet-connected garments. Rather, the technology powering "Care Counts" consisted of conventional washing machines and dryers, donated by the client to initially 17 schools. The...
Read more » | | | | |
|
