| | | | | Ikea’s ‘Wonderful World’ Is Open and Inclusive in Poignant Ad Seen Through a Child’s Eyes Assembling the most 'beautiful possibilities' By David Gianatasio In the 90-second spot below, images of inclusion, equality and sustainability play across the screen, presented from a child's point of view, accompanied by a schoolgirl's evocative take on Louis Armstrong's "It's a Wonderful World." Made to sell Ikea furniture in Canada, the ad, which is the centerpiece of a broader "Beautiful Possibilities" campaign, represents...
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| | | | | | | | Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency Genuine helps the juice brand go digital By Patrick Coffee Welch's is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You're almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape...
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