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Ikea and a Friendly Lion ‘Relax Into Greatness’ in Charming New Ad Mother London adds to the 'Wonderful Everyday' campaign By Erik Oster Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...
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‘Just Do It’ Is Easier Said Than Done in Nike’s Fun New Ad Campaign Athletes set absurd obstacles for themselves in latest from W+K By Tim Nudd "Just Do It" has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike's new ads, athletes seem fairly undaunted from the start--and intentionally make their workouts more grueling, and "Just Do It" that much harder to accomplish. Four new spots for the...
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