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College Football Is an Epic Battleground in Wieden + Kennedy’s First Work for Fox Sports Clans clash in NCAA preview spot By Patrick Coffee No replays. No compromises. No thoughts of next week, or even tomorrow. The only goal: Destroy your rivals at all costs. College football is an all-out clash of clans in Wieden + Kennedy's dramatic debut ad campaign for its newest client, Fox Sports. NCAA football season starts Saturday, Aug. 26, and anthem spot, "Don't Look...
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Why More Packaging Should Be Black, and Why It’s So Easy to Get Wrong Designers embracing darkness often fail to plan for the real world By Simon Thorneycroft When designing a line of products or brands, one strategy is to look for a single color around which to build a visual architectural block. This key design feature helps a brand stand out from the competition as well as on the shelf. Block colors are often neutral in tone - think creams, blues, and,...
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