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Canon Made an Elaborate Rube Goldberg Machine Just to Set Up Some Crazy Photos Grey spot cleverly manufactures 'perfect moments' By Gabriel Beltrone You may be a carefree and playful millennial out living your life to the fullest. But if you're looking to capture that perfect magical snapshot on the street, your smartphone camera won't do--you need a Canon. That, at least, is the upshot of a new ad from the consumer tech marketer and Grey New York....
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Why More Packaging Should Be Black, and Why It’s So Easy to Get Wrong Designers embracing darkness often fail to plan for the real world By Simon Thorneycroft When designing a line of products or brands, one strategy is to look for a single color around which to build a visual architectural block. This key design feature helps a brand stand out from the competition as well as on the shelf. Block colors are often neutral in tone - think creams, blues, and,...
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