Ad execs sound off on Amazon’s DSP dilemma

Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.

March 25, 2024

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Ad execs sound off on Amazon’s DSP dilemma Many ad executives have found Amazon's DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase. Additional coverage: Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. Shared Storage in Google's Privacy Sandbox basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites. The premium prices for publishers' first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet. This isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases. More in this Digiday+ Media Buying Briefing. Other things to know about There is still time to grab your passes for the Digiday Programmatic Marketing Summit. Join us from May 15-17 in Palm Springs for the chance to connect with execs from Digitas, PMG and many more. Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango. Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations. Sponsored by Alliant. Top Stories Ivy Liu The Programmatic Marketer Ad execs sound off on Amazon’s DSP dilemma Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase. howdy! Gaming & Esports Why Riot Games is scaling back its dream of becoming 'the next Disney' Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. It took decades of organic growth for Disney to evolve from a cartoon company into its current form; Riot hired talent from companies like Disney and Netflix to help lead a similar evolution, but hoped they could accomplish the task in a matter of years. Sponsored by Future Virtual event: How influencers are helping QSRs, CPG brands and more connect with gamers Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. Advertisement howdy! Life Beyond the Cookie WTF is Shared Storage in Google’s Privacy Sandbox? Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites. Sponsored by Klaviyo How brands are creating more relevant experiences to grow e-commerce revenue Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. howdy! Life Beyond the Cookie Media buyers don't want to pay extra for publishers' first-party data The premium prices for publishers’ first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet. Advertisement Sponsored by Wpromote Advertisers are investing in forecasting tools to hit revenue targets Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. howdy! Media Buying Briefing: Why sports investment is a lot more complex than it used to be This isn’t your father’s sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases. howdy! Modern Newsroom Why media companies are still hybrid, four years since the pandemic started Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? All Latest Stories

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