It’s nearly halfway through TikTok’s second 75-day ban extension, and marketers are still spending on the platform, according to Digiday research.
| It's nearly halfway through TikTok's second 75-day ban extension, and marketers are still spending on the platform, according to Digiday research. Additional coverage: Here's our rundown of what Google and the DOJ are proposing for ad tech antitrust remedies. Companies can use “retrieval augmented generation” to provide chatbots with up-to-date information while controlling what information is made available to the large language models powering them. Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market. If you were to sum up the first 100 days of Trump’s presidency with one word you’d likely use "uncertain" to do so. And for marketers, well, uncertainty is toxic. Read this week's Digiday+ Marketing Briefing. The 4A's is pushing for more inclusivity in its MAIP and Vanguard programs — two of the marketing industry’s cornerstone diversity initiatives. Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on. From sister site, Modern Retail: Retail execs and analysts warn that the U.S. is barreling toward a winter holiday season with potentially fewer products, higher prices and empty shelves due to Trump’s tariff policies. Other things to know about Showcase your achievements in media and marketing across categories such as Best Partnership, Best Branding Campaign B2B and more with the Digiday Awards. Enter now to save. As third-party signals fade, publishers are under pressure to redefine their first-party data strategies. A new survey of 97 media owners explores how they approach identity, collaboration and monetization. Sponsored by Optable. By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Addressing silos between channels with composable identity improves brand consistency and boosts omnichannel ROI. Sponsored by Adstra. | | |
|
howdy! howdy! howdy! howdy! howdy! |
