| Tim Peterson Facebook's In-Stream Reserve program is meant to pool together the platform’s most valuable video inventory. But ad buyers appraise it differently. |
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| Digiday Editors On the second day of Advertising Week, media companies, marketers and platforms dealt with the future of TV, the GDPR reality and broken escalators. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Kerry Flynn Amid consolidation between WPP's agencies, Wunderman has cemented its position within the holding company in its Commerce arm. |
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| Tim Peterson Media consolidation is picking up its pace. Here's a guide to how deals get made. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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| Sponsored Content Dstillery At the moment, data management platforms (DMPs) are transitioning into their very own third wave. With mass acceptance and proliferation complete, the third wave for DMPs will be defined by data connoisseurship and specialization, and will usher in an unprecedented level of intelligence and sophistication around data. For advertisers, that means a new age of audience creation, exploration and activation. Sponsored by Dstillery. |
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