"There's a large sector of our industry that doesn't want to work in-house permanently." Thanks to an April ruling by the California Supreme Court, it's going to be tougher for agencies in the state to rely on freelancers. The New York Times has 55 newsletters, some of which have limited runs. Here's why the publisher likes these pop-up newsletters. With the General Data Protection Regulation taking effect this week, agencies are testing their employees on the law. Take our GDPR quiz, created with questions that agencies sent us, to evaluate your knowledge. To get more subscribers, publishers like the Guardian, Gannett and Salon Media Group are offering ad-free versions of their mobile apps. Luxury car brand Maserati, like other luxury advertisers, has viewed TV ads as too broad. That's why the company is using targeted TV ads to reach the U.K. households it most wants to reach. The Digiday Content Marketing Summit will provide a candid look into how Chipotle, Intel and Heineken are evolving their content marketing strategies. Register now to reserve your spot. |
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| Ilyse Liffreing California advertising agencies are hoping to give freelancers both the freedom and benefits they want. |
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| Lucia Moses The Times sees pop-up newsletters as a good way to introduce people to the publication's breadth of coverage and help the Times reach niche audiences. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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| Shareen Pathak We asked agencies to send us questions from their quizzes and put them together to test your knowledge of GDPR. |
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| Max Willens Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. |
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| Sponsored Content COPA90 Without even noticing it, we've all become slaves to big social players like Twitter and Instagram, and the algorithms that power them. But now, as the cacophony of content reaches a fever pitch, it's clear that young football fans are pursuing something fresher and more vital. Sponsored by COPA90. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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