| | Top Story
‘ACE’: Three techniques to create memorable customer experiences
There’s a difference between the kind of smooth, satisfying customer experiences we increasingly expect and the kind of amazing experiences that customers will never forget. When it comes to attempting to create the latter, companies can use ACE — access, customization and exclusivity. |
Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. We caught up with her to find out about her day-to-day work, how the brand came to develop its quirky voice, and her favourite social campaign – which involves an avocado. |
Three key elements of a change management strategy for marketers
How can marketers navigate change – both within their own teams, as well as in terms of wider organisational transformation? Econsultancy’s ‘Change Management for Marketers’ Best Practice Guide delves into this topic in detail. |
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown. We caught up with Hulbert to ask her the usual questions and get an insight into her day-to-day. |
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| Digital Transformation Monthly – September 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
Short Guide to: Mobile Marketing Best Practice
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity. |
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Aligning with the C-Suite:
A CMO's Playbook for Securing Buy-in Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them. |
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Local SEO lessons from Learn Inbound 2019 If local SEO is important to you, then this is a must-read. It’s a wrap up of all the fantastic tips and advice from Greg Gifford’s talk at Learn Inbound. Instead of repeating the same old tips you’ve probably heard a hundred times before, Greg offers some really great practical tips and insights to help you nail your local SEO. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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