Access the NEW 2025 State of Breakfast and Brunch Report | 350+ Operators Reveal Strategies

Consumers have shaken off the cobwebs of their morning routines, and more of them are back in the market for breakfast and brunch away from home.
But don't expect to capture your share of rising traffic just by waking up a little earlier. You'll need ideas for new menu items, marketing campaigns, and beverage offerings, which is why Nation's Restaurant News asked more than 350 operators what's working for them on their breakfast menus and what's next for their brands.
Even with high food costs and supply challenges hitting the morning daypart particularly hard, your industry peers are still bullish on breakfast, especially when they uncover ideas with the potential to resonate with their core guests. Who's exploring brunch cocktails, blended beverages, and other innovations for their drink menus? Which breakfast sandwiches and other handhelds are growing on menus?
Perhaps most importantly, how are menu makers balancing this innovation with the need to improve profitability? NRN covers all this and more in its second annual State of Breakfast and Brunch study, available to you for free. Access your complimentary copy to see full survey results and insights to gauge how your morning menu compares to the competition.