Access the latest research on TikTok's traction with marketers, a guide to Gen Z's media consumption and more

As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers.

Digiday+ members have access to research into Snapchat and TikTok's traction with marketers, a case study on how Vice TV became the fastest-growing entertainment network without losing its brand recognition, a guide on everything you need to know about Gen Z’s media consumption habits, analysis from editors like senior marketing editor Kristina Monllos and much more.

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Recent Digiday+ member exclusives

Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies

In May, Digiday polled 117 buy-side professionals about the role that social platforms play in their — or, in agencies’ case, their clients’ — businesses. The research revealed Snapchat and TikTok have both made it onto the short list of platforms that have significant traction among brands and agencies.

Case Study: How Vice TV became the fastest-growing entertainment network without losing its brand recognition

Vice TV, as a network, has been in business for about six years. But the service has grown up, along with the brand, expanding its offerings from just cannabis to explanatory, investigative journalism spanning episodes, limited series and documentaries across channels.

Marketing Briefing: 4 trends that captured marketers’ attention the last six months and what’s next

Dealing with ever-changing consumer sentiment due to the ongoing pandemic has meant adapting messaging on a dime to meet the moment. For the latest edition of our marketing briefing, we look back at four trends that have dominated the last six months and how marketers have navigated those issues.

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a decade now Gen Z remains an enigma for many media companies and brands.

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