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Abercrombie & Fitch Drops a Beautiful Ode to the Rapidly Changing Lives of Young Adults The Richards Group is the agency behind 'This is the Time' By Lindsay Rittenhouse Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, "This is the Time," aimed at tapping into the changing lives of the apparel brand's core customers, 21- to 24-year-olds. "'This is the Time' is borne of Abercrombie & Fitch's heritage as an outfitter of adventure, and an...
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Sid Lee Acquire Paris-Based Agency Yard in European Expansion Move Shop focuses on content and events for clients like Nike and Beats By Lindsay Rittenhouse Montreal-based creative agency Sid Lee announced today the acquisition of Parisian creative and production agency Yard. The network, which has been part of Japan's Hakuhodo DY Holdings since 2015, will effectively make Yard part of its Paris office. Sid Lee Paris first entered into a partnership with Yard earlier this year. Today's release states that...
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