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ABC Sets Fall Premiere Schedule, Including Its New Kiefer Sutherland Drama Designated Survivor debuts Sept. 21 By Jason Lynch A week after the other four broadcast networks locked in their fall premiere dates, ABC is finally ready to join the party.
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NBC Olympics’ CMO on the Herculean Task of Marketing the Games And his network’s promotional blitz By A.J. Katz As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics, first as CMO of the NBC Sports Group and ...
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Infographic: Who Will Watch the Rio Olympics, and What Will They Buy? Mostly men, and they love cognac By Carrie Cummings Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure ...
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>From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand And how he got that nickname By Tim Baysinger There are many different roads professional athletes can take when their playing days are done.
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How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman With a burgeoning fashion career and devoted social following By Tim Baysinger Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball ...
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Here Are the 12 TV Shows You Don't Want to Miss This Summer >From Mr. Robot's return to Roots, quality television is everywhere By Jason Lynch The 2015-16 broadcast season officially ended on Wednesday, but if you think that you can just prop up your feet for the next three months as you empty out your DVR and catch up on shows you've missed since ...
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U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year For daily total of 10 hours, 39 minutes By Jason Lynch If you feel like you're spending more time than ever before watching and streaming content, you're right.
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