ABC misses Parramatta staff target; Balancing act for panel gabfest far from delicate

Email The ABC’s plan to move 75 per cent of its Sydney-based staff to Parramatta by early 2025 has been met with significant resistance from employees.

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MEDIA ABC misses Parramatta staff target The ABC’s plan to move 75 per cent of its Sydney-based staff to Parramatta by early 2025 has been met with significant resistance from employees. MEDIA DIARY Balancing act for panel gabfest is far from delicate The Sydney Writers’ Festival is pumping up this year’s drawcard political panel with Barrie Cassidy and friends, but we can’t help feeling the discussion will be a bit one-sided. COMMENTARY Native title plight is out of sight, out of mind for politicians No referendum is needed to fix this issue, which could involve billions of dollars nationally. Just a bit of political will by federal and state Labor would do it. MEDIA The Newsreader loses viewers as reality hits Reality TV and sport dominate the TV ratings for the first quarter of 2025 as commercial broadcasters managed to hold or increase share at the expense of ABC and SBS. EXCLUSIVE MAFS maker turns to YouTube The country’s biggest TV production company is experimenting with an additional business model by dropping three new reality series direct to the consumer via YouTube. THE GROWTH AGENDA Cultural relevance and power could become a key metric for brands The launch of a tool to assess a brand’s cultural power and identify ways to better engage with communities, has raised the age-old question, do brands have a right to be part of culture? EXCLUSIVE Iconic noughties fashion brand gears up for its global revival Nostalgia for the 90s and noughties is fuelling a fashion revival and iconic clothing brand Superdry is riding the wave with a plan to double its sales in Australia to more than $100m. OPINION Cost-centre or growth driver? Creativity’s role in financial success The empirical evidence is clear, writes Droga5’s Matt Michael, the companies that invest and prioritise creativity are financially more successful than their competitors. THE GROWTH AGENDA Crikey: Bonds smuggles its undies range into the US market Bonds, one of the most quintessentially Aussie brands, has launched into the US market with an exclusive Amazon deal and an ad starring Robert Irwin in his undies.   NEWSLETTERS TODAY'S PAPER MIND GAMES THE AUSTRALIAN PLUS   Want to change how you receive these emails? Manage your newsletter preferences or unsubscribe from this newsletter. Sent by The Australian, GPO Box 4245, Sydney, NSW, 2001 Australia.