AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships.
ClickZ Daily: November 27, 2019 |
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| A new case study shows how Adobe’s CX tools enabled AAA Northeast to analyze and optimize customer experience on their website, and closely collaborate with the marketing team to collectively create a more consumer-driven digital experience. Nearly two years after the new platform and personalized approach were implemented, AAA Northeast has seen an increase of 45% in memberships, a 25% growth in revenue, an 11x ROI, and increased customer satisfaction. Also today, digital experience (DX) software company Magnolia’s new guide, shows us how a modular DX platform can fuel the next phase of a business’ evolution. Content teams have to stop thinking about a particular channel and a single context, and instead put an emphasis on content reusability and shareability. Also ICYMI: Chicago-based Pricefx, a cloud-native pricing software company, announced the completion of its Series B funding with nearly €50M raised to date. Leading ecommerce marketplace growth platform, etailz, launched a proprietary Channel Auditor software that recouped $3.5M+ in Amazon seller reimbursements. Web and app-based tools by The Digital Advertising Alliance, will provide CCPA opt-out mechanisms giving users cross-industry control over sale of personal information. Following the successful launch of specialty stores for industries such as gaming and ecommerce, Fiverr is launching its fifth store focused on the growing influencer community. A new platform by Heficed, a provider of network infrastructure solutions, allows businesses to monetize their IPv4 resources without having extensive technical knowledge. Cently, the automatic savings tool for Chrome, adds a cash back program that additionally rewards members for shopping with friends. Taiwan-based AI company Appier, announced a $80 million Series D funding round from TGVest Capital, HOPU-Arm Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital. Global financial media company Real Vision, announced a move into the content syndication market with the rollout of a proprietary tech platform that allows publishers to distribute and monetize original content through personalized widgets on their own site. |
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Automotive Jacqueline Dooley AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. |
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Digital Transformation Jacqueline Dooley It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read more |
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| Digital Marketing Mahir Prasad Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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