Publishers that have long talked about the value of their first party data are getting closer to learning an actual dollar value.
| Publishers’ conversations about 2022 with advertisers and agencies are underway, and publishers’ first-party data is a newly prominent topic for an unusually wide range of publishers. Read more below. Publishers that have long talked about the value of their first-party data are getting closer to learning an actual dollar value. Minority stakes bought by Temasek and LionTree will enable Horizon Media founder Bill Koenigsberg to keep building out digital chops and consider foreign expansion. This week's Digiday+ Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts while others adopt committee-based approaches. What was once a quirky feature on Snapchat, is now crucial to its push into e-commerce — one that’s been bubbling away ever since AR Lenses arrived on the app in 2015. Decrypt's new production studio is helping clients create everything from NFTs to permanent metaverse extensions — for a fee. This year, Laura Gellar Beauty has spent roughly 80% of its total media budget on Facebook and Instagram, up from between 60-70% of the total media budget last year. In 2021, fashion companies have set the pace for brands interested in getting involved in virtual space, while game-based platforms such as Roblox led the charge in the creation of the early metaverse. How inclusive design is creating more female-friendly offices. Other things to know about The Digiday Media Buying and Planning Awards recognize the output of agencies as they navigate the path forward, remaining focused on demonstrating their value to brand clients in the midst of updates to the traditional business model brought forth by the pandemic. Submit by the regular deadline tomorrow, December 10 to save on entries. As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented. Sponsored by Salesforce. Marketers are putting a lens on the full picture of how audiences are engaging with their brand, helping to avoid siloed approaches to TV advertising. Sponsored by Wpromote. | | |
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