Join us for an advanced brand journalism course that will turn your comms department into a newsroom.
| | | The word is out about brand journalism and the major engagement it scores from audiences. Isn’t it high time to get your newsroom up and running? The Advanced Brand Journalism Workshop will go beyond the basics and show you how to craft the perfect editorial strategy for your organization. Join Jim Ylisela on July 29 in Evanston, Illinois for this in-depth, hands-on experience. In one day, you’ll learn how to: Show senior leaders the potential ROI of adopting a brand journalism program Chart out your new newsroom structure, breaking down silos in the process Create a strategy to deliver the right content to the right audiences on the right channels Employ advanced story formats that incorporate data and visuals You’ll leave this workshop with a detailed plan to see your brand journalism program succeed. Register today and start building the newsroom of your dreams. |
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