NBC Olympics’ CMO on the Herculean Task of Marketing the Games And his network’s promotional blitz By A.J. Katz As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics, first as CMO of the NBC Sports Group and ... Read more »
How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman With a burgeoning fashion career and devoted social following By Tim Baysinger Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball ... Read more »
Here Are the 12 TV Shows You Don't Want to Miss This Summer >From Mr. Robot's return to Roots, quality television is everywhere By Jason Lynch The 2015-16 broadcast season officially ended on Wednesday, but if you think that you can just prop up your feet for the next three months as you empty out your DVR and catch up on shows you've missed since ... Read more »
You must be a Television fan, because you're currently subscribed to the Television Newsletter as [email protected] To update your newsletter preferences, click here. If you want to unsubscribe as a Television fan (and miss out), click here. Adweek, 825 8th Avenue 29th Floor, New York, NY 10019 Terms of Use | Privacy Policy
