| Good morning, Marketer, and martech improvement isnât one-size-fits-all. Contributor Gene De Libero reminds us that continuous, steady improvement is more important than blindly chasing that shiny new object for your tech stack. Businesses should adopt new technologies and strategies in a way that makes sense for them. âMarketing is a âtest-and-learnâ discipline.â Lots of brands are using this yearâs World Cup as testing grounds for new platforms and CTV advertising. Thatâs because fans are watching all over the world â billions of them â and many are using streaming options. Theyâre also connecting with TikTok creators, so more about that platform below. Chris Wood,
Editor | 