A Robot Rewrote Your Favorite Super Bow Ads

You've watched them. You've loved (probably some of) them. But could they be better?

We asked Adweek's Super Bowl Bot, an AI we've trained on more than 4,500 ad descriptions, to take a stab at rewriting some of Sunday's most buzzed-about ads.

OK, so in MOST cases the AI failed to pose a serious threat to human copywriters. But honestly there are a few that might have been bangers:

[In Amazon’s Super Bowl ad about what history was like before Alexa,] the narrator is quick to point out that people didn’t have smart refrigerators—people were using old, dirty, smelly refrigerators. People didn’t have smart phone charging—people had complicated mobile plans with no Wi-Fi. People didn’t have smart bathrooms—people were using the old bathroom fixtures. People didn’t have smart shopping—people were using the old shopping

[In a Jeep ad set in the movie Groundhog Day, Bill Murray] parks outside the house and lets loose a horrible breath in warning of a hungry, furry gremlin being in his Jeep.

Copywriters, you're probably safe. But when a human creative team came up with the idea of Maisie Williams singing the Frozen soundtrack in a traffic jam to promote electric cars, who are we to judge the randomness of this AI?

Read more: And find out how Snickers' Super Bowl spot could have been even weirder.

David Griner
Creative and Innovation Editor, Adweek
[email protected]

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