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Best Practices in Sales & Marketing
Are safety apps effective in an emergency? Safety apps, such as Forewarn and Life 360, can be helpful when trying to reach emergency contacts during a dangerous situation. But they alone will not save a real estate professional's life if he or she is attacked on the job. You must pair your use of safety apps with strong, common-sense practices to protect yourself and your business. Listen to "Drive With NAR."Full Story: REALTOR® Magazine/Drive With NAR (7/29)
Scott Reames, former brand historian at Nike, talks about how he persuaded the company to create the role, what he learned from other brands such as Coca-Cola and Harley-Davidson about preserving brand history and why it's essential for brand storytelling. "[I]f you know the context, who wore it, when they wore it, what they did in it, who designed it, why they designed it, what it inspired, what it was inspired by—all that continuity of the product makes it much more interesting," Reames explains. Full Story: Muse by Clio (8/26)
The rest of the story: Evaluating real value of earned media Earned media is a powerful tool for building brand awareness and credibility, but its true value often goes beyond traditional metrics. Joseph Abreu of PRSA points to the effectiveness of trade publications and influencer endorsements when compared to mentions in top-tier outlets. Match the message to the audience, monitor tone and reactions, track key quotes and do broad analysis before and after to determine next steps. Full Story: PR Daily (8/26)
Corporate real estate sentiment shifts toward expansion Corporate real estate sentiment is shifting toward office space expansion, with 38% of executives expecting to expand their portfolios in the next three years, up from 20% a year ago, according to a recent CBRE report. The share of tenants anticipating downsizing has dropped to 37%, the lowest since 2021. Office vacancy rates in the U.S. are projected to peak at 19.8% by mid-2025. Full Story: CFO Dive (8/23)
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Technology & Innovations
Technology enables home energy savings Mike Slovin of Comcast Smart Solutions highlights technology-driven efficiencies when it comes to energy and water consumption from the city to the individual home level. Multi-family properties are increasingly calling for electric vehicle charging infrastructure in developments. Full Story: Digital Signage Today (8/26)
Los Angeles settles DOJ, HUD violations case Los Angeles has agreed to pay $38.2 million to settle allegations that it failed to comply with federal accessibility requirements in its use of Housing and Urban Development funds for multifamily affordable housing, according to the U.S. Department of Justice. The agreement resolves a 2017 whistleblower lawsuit claiming the city did not follow federal accessibility laws for over a decade, though the Justice Department noted there has been no determination of liability. Full Story: KFI-AM (Los Angeles)/City News Service (8/26)
Legislation & Regulation
Fed's Barkin discusses labor market as rate cuts loom Employers are currently in a "low-hiring, low-firing, mode," but the situation is not likely to persist in the long term, according to Richmond Federal Reserve President Thomas Barkin. Barkin's comments come at a time when attention has shifted to the labor market and Fed Chair Jerome Powell has signaled that interest-rate cuts are coming. Full Story: Reuters (8/26)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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