One of Netflix’s ad chief’s New Year’s resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023.
A Q&A with Netflix's Jeremi Gorman on her New Year's resolutions for 2023 One of Netflix's ad chief's New Year's resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023. Additional coverage: In this Digiday+ Research subscription index, we analyze and rank a set of news publications across digital threshold experience, member benefits and pricing and plans dimensions. Having gotten advertisers to commit to spend more than $500 million with Black-owned media companies, Group Black has been looking at owning the likes of BDG, Vice Media Group or Vox Media. Hear more from Group Black co-founder and CEO Travis Montaque in the latest episode of the Digiday Podcast. Before we look ahead to 2023, we wanted to look back on the big marketing trends of 2022. More in this Digiday+ Marketing Briefing. In the latest edition of Digiday's Confessions series, in which we exchange anonymity for candor, we hear from a copywriter about why he's bullish on the return to the office despite the individual benefits of working from home. Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim -- a move she hopes will help the six-month-old brand foster long-term relationships with consumers. Other things to know about The Digiday Video and TV Awards are your chance to join an exclusive list of past winners including Chipotle, ESPN, Hulu and more. Last chance to submit is January 6. Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. Sponsored by TheViewPoint. As retail media evolves, marketers are accelerating their first-party data collection and consumer-centric digital strategies. Sponsored by Taboola. | | |
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